Sooner or later it refreshes everybody! This claim accurately accentuates the brand activities of fresh VELTINS. The premium brand stands for product quality and relaxed enjoyment as a reliable partner for catering and business. The premium Pilsener is complemented by the varieties of VELTINS Shandy, VELTINS Alcohol-free, VELTINS Malt and VELTINS Light. The traditional art of brewing and a quite individual recipe are VELTINS' key to success. Brewed using selected raw materials strictly according to the German purity law of 1516. In 2009, the “Brauerei C. & A. Veltins” relies on a strong image and brand differentiation. After a development period of two years, the reusable crate designed by the Porsche Design Studio has been produced using a novel 3-component technology.

The “Brauerei C. & A. Veltins” repeatedly ensures taste innovation. "V+Grapefruit” completes the successful “V+” product family and perfects the beer-mix sextette with “V+Lemon”, “V+Curuba”, “V+Energy”, “V+Cola” and “V+Apple”. "V+Grapefruit" fits seamlessly into the product range as an innovative and enjoyable young variety. The “Brauerei C. & A. Veltins”, Meschede-Grevenstein, achieved a production level of 2.46 million hl in the business year 2009.